OTC药品的风险认知与健康风险决策的分析

自我药疗行为的普及以及OTC药品的市场化,加速了药品的商品化进程。然而,药品的消费行为附带健康风险。本文基于这个假设,提出了混合作用模型,目的是分析消费者选购OTC药品时的健康风险决策的内在机理。通过设定健康关注度和医疗认可度作为个体差异变量、风险框架作为购买状况变量、风险认知作为中介变量,使用线性回归模型和判别回归模型分析个体的药品选择规律。研究发现,在风险框架下,个体的健康关注度、医疗认可度与风险认知存在一定的关系。同时,将风险框架、风险认知、个体因素用来判别消费者的OTC药品选购决策有显著的意义。     

国内银行保险合作路径探析

本文通过对我国金融环境的分析,提出了在混业经营趋势下,适合我国银保合作的路径。     

Managing For Successful Customer Acquisition: An Exploration

Abstract

This paper explores how consumers select different peers in their social network when obtaining positive verses negative referrals, and the role of social cues in this selection process. An inductive framework incorporating a mixed method process was employed. Thirty in-depth interviews were used to understand how consumers activate specific peers when seeking referrals. First, participants mapped their peer networks and, second, debriefs were undertaken to understand how their peer networks were used across ten product categories. Our research identifies that the choice of peer when seeking referral information is conditional on the type of referral sought. Also, that the cues used by consumers when selecting the most appropriate peer differ depending on the type of referral sought. The different peer activation for these two types of referrals indicates a need to adopt strategies specific to the different referral types.     

智能凝胶GD-1混堵技术在靖边气田的应用

靖边气田钻井过程中发生井漏,采用常规堵漏技术(桥塞堵漏、水泥浆堵漏)常堵漏不彻底、容易出现井漏反复等井下复杂情况。基于常规堵漏方法,引进智能凝胶GD-1混堵技术在靖边气田南部黄土表层、刘家沟组裂缝地层应用,取得了良好的防漏、堵漏效果:提高了堵漏成功率,减小堵漏反复性,二次堵漏的几率明显降低。     

The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types

Segmentation is often a complex and costly process, which commonly involves identifying groups with differing attitudes and behaviors or demographics. However, the segments generated may not adequately explain differences between consumers, or it can be difficult to identify households for target marketing, which consequently makes it difficult to use segmentation in practice. In this paper we present segmentation by household type as a simple method of segmentation, accessible to nonprofit organizations with limited resources and able to be employed using a secondary data set or with relatively simple data collection and analysis. Despite its simplicity, our findings show that this form of segmentation differentiates well between segments in terms of their actual electricity use, their past efficiency behaviors and preferences for efficiency programs. The results of focus groups and a survey of 4,000 households reveal, among other things, the effect of having children and of marital status on energy use and efficiency behaviors, the high curtailment but low investment behaviors of single parent households, and the low efficiency behaviors of shared households.     

Privatizing Museum Services In Uk Local Authorities

This article investigates the extent to which ‘privatization’ has taken place in museum services provided by local authorities in Britain. Three aspects of privatization are examined: change in the legal status of museums to charitable trusts; contracting-in and buying-in private service providers for specific work; and market- and marketing-orientation. All of these have a resonance in new public management in general and are of increasing significance to the international museum community. In the empirical site chosen for this article, privatization has progressed in varying degrees in relation to the three areas concerned, but overall only to a limited extent despite central government's pressure promoting this policy. Reasons suggested for this gap between the political context and the findings are the distinctiveness in the institutional arrangement of policy and the nature of the service. A good understanding of a polrcy arena along these llnes is needed for effective policy application.     

Assessing High-Speed Rail’s impacts on land cover change in large urban areas based on spatial mixed logit methods: a case study of Madrid Atocha railway station from 1990 to 2006

This paper proposes an accessibility-based spatial mixed logit (SML) model with panel data structure to examine the impacts of High-Speed Rail (HSR) on land cover change in large urban areas. Using data between 1990 and 2006, impacts of the Spanish HSR on Madrid’s Atocha railway station influence area – a 20 km radius buffer centred on the station – were investigated. To model the HSR impacts, besides socioeconomic variables, the development of both local and regional transportation networks with corresponding accessibility improvement is also taken into account to segregate the impacts of land-cover change brought by different sources of accessibility measures. In this study, two SML models are used: one incorporates regional accessibility indicators as a base model, and the other does not, acting as a control model. The model estimation results reveal that the reduction of the local and regional weighted travel average time has positive impacts on the Atocha station catchment area’s urbanised land-cover rates. Although the base and control models both achieve high goodness-of-fit values, the base model that considers regional accessibility reveals a better goodness-of-fit statistic and is more robust than the control model. It is concluded that the improvement of regional accessibility due to the arrival of HSR at Atocha station plays an essential role in the urbanisation of land cover changes in the study area.     

A forecast simulation analysis of the next‐generation DVD market based on consumer preference data

Just as standards wars over formats had characterized VCRs upon introduction to the market, the next‐generation DVD standards war between Blu‐Ray and HD‐DVD lasted 6 years before Blu‐Ray won the contest. Beginning with stated preference data drawn from a structured conjoint survey conducted before Blu‐Ray became the de facto standard of the next‐generation DVD format, we estimate consumer preferences on digital video players. A Bayesian mixed‐logit model is used and market share simulations are conducted under various scenarios based on the estimated parameters from Bayesian mixed‐logit model to surmise the future South Korean digital video‐player market. Results indicate that consumers feel that network size and title availability are more important than hardware‐related facets of the product, such as definition and storage capacity. The level of title availability and price of the Blu‐Ray player for Blu‐Ray's dominance over DVD will dramatically vary by the penetration rate of DVD players.